Google Search Ads vs. Display Ads: Which One Grows Your Business Faster?

If you’re looking into Google Ads for the first time, you’re probably wondering:
Should I start with Search Ads or Display Ads?

It’s a common question — and an important one.
Choosing the right campaign type could be the difference between fast growth and wasted spend.

In this guide, we’ll break it down clearly. By the end, you’ll know exactly where to focus your ad budget to grow faster — and how we can help you get there.

Understanding the Basics: Search Ads vs. Display Ads

Before picking a side, let’s get the basics right:

• Google Search Ads: These are the text-based ads that appear when someone searches for specific keywords on Google (like “best CRM for startups” or “emergency plumber Chicago”).

• Google Display Ads: These are the visual ads (images, banners, videos) that show up while users are browsing websites, watching YouTube videos, or using apps — even if they’re not actively searching.

Here’s a quick side-by-side:

When to Use Google Search Ads

If your goal is to get fast results — like leads, sales, demo bookings, or quote requests — Search Ads are your best friend.

Here’s why:

• 🎯 High Intent: Users searching on Google are actively looking for a solution. You’re reaching them when they’re most ready to act.

• 🚀 Faster ROI: Since these users are closer to making a decision, you’ll see a faster return on your ad spend.

• 📈 Data-Driven Growth: Search campaigns give you clear metrics to optimize around: click-through rate (CTR), conversion rate, cost per lead (CPL), etc.

Real-world example:
If someone types “best accounting software for small business” into Google, and your Search Ad appears, you’re right in front of a motivated buyer — not someone casually browsing.

✅ Best for:

• Service businesses (law firms, consultants, SaaS companies)

• Local businesses (plumbers, electricians, dentists)

• E-commerce stores (especially niche products)

When to Use Google Display Ads

Display Ads still play an important role — just at a different stage of the funnel.

They shine when your goal is to build brand awareness or retarget users who have already interacted with you.

Here’s what Display Ads are good for:

• 👀 Brand Visibility: Get your name and logo in front of millions, building familiarity.

• 🔁 Retargeting: Re-engage visitors who checked your website but didn’t convert.

• 🎥 Storytelling: Showcase products visually with banners or videos to create emotional connections.

Real-world example:
Imagine someone visited your website but didn’t sign up. Later, while reading the news or checking recipes, they see your ad reminding them about your product.

✅ Best for:

• Large brands building awareness

• Retargeting previous visitors

• Visual-heavy industries (fashion, fitness, travel)

But there’s a catch:
👉 Display Ads don’t drive immediate results the way Search Ads do. They’re a slower path to conversions.

Which One Grows Your Business Faster?

If we’re talking about speed to growth, Search Ads win — hands down.

• People are searching for your offer right now.

• You intercept their intent and convert them faster.

• Every click has higher potential to turn into a lead or customer.

Display Ads are great later — when you’re scaling, building brand loyalty, or retargeting your audience.

But if you’re looking for quick wins, Search should be your first move.

Final Thoughts: Choose the Right Strategy for Your Growth

If you’re just starting or want faster results, here’s the bottom line:
👉 Start with Search Ads.
👉 Add Display Ads later for brand expansion.

By focusing first on high-intent users actively searching for your solution, you maximize your chances of driving growth quickly and efficiently.

Ready to Grow Faster with Search Ads?

Setting up a winning Search campaign isn’t just about picking keywords — it’s about crafting the right strategy to attract, convert, and scale.

At SaaSmart, we specialize in building high-converting Google Search campaigns that drive real business results.

Let’s jump on a quick call and see how we can help you get more leads, faster.